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"GS Retail Opens a New Era of Customer Experience with AI Innovation"
introduction
GS Retail has started a powerful march toward digital innovation! This time, GS Retail announced that it will be actively promoting the AI Transformation (AX) project in cooperation with GS Group’s digital innovation organization 52g (Oiji). With the goal of improving customer service as well as communication efficiency with business owners, it has laid the foundation for a further leap forward through the introduction of practical and field-oriented AI technology.
Now, let’s take a look at GS Retail’s specific AI innovation plan and the future service model that will change through it!
Main text
1. GS Retail's digital innovation and AI transformation key tasks
The AI transformation that GS Retail will present this time focuses on innovation tailored to customers and the field. What is of most interest is the complete reconstruction of the VOC (Voice of Customer) system that derives valuable insights from customer opinions.
Even for the same company, such as convenience stores, supermarkets, and home shopping, customer feedback scattered across service channels is collected into a single data and analyzed using AI technology to identify specific patterns and areas for improvement. This provides a foundation for responding quickly and proactively to customer voices.
The second thing to note is the 'information sharing system' that has improved usability for business owners. In the past, business owner information was provided in a very limited and standardized format, but now, personalized information can be provided through generative AI. This is expected to provide key information that store operators need in a timely manner and maximize operational efficiency.
2. The birth of the field-oriented 'AX Cell'
To achieve this ambitious AI transformation goal, GS Retail has established a special practice-oriented organization called 'AX Cell'. This organization is taking on new challenges based on AI technology. It provides training, workshops, and a self-developed AI platform so that field workers can directly use AI technology to solve their own work tasks.
By learning AI on the spot and applying the technology intuitively, this system encourages people to go beyond simply “using” AI technology and leverage new data to create results.
3. GS Retail's dream of 'the future of AI-based customer experience'
Ultimately, all of these efforts are directed toward a single goal: improving customer experience. GS Retail wants to become an organization that understands customers’ fundamental needs and quickly reflects changes. For example, if there is a specific product that customers consistently request for a month, this data can be quickly reflected in stores through the AI system. This realizes efficient customer-tailored service that goes beyond simply introducing new technology.
conclusion
GS Retail aims to become a leading company through customer-centered AI innovation. The use of data-based digital solutions will provide significant value in customer experience and management efficiency. It is worth noting the innovative spirit of GS Retail, which broke the stereotype that “AI technology is difficult” and built a system in which field workers directly step forward as problem solvers!
Aren’t you excited to see the new customer services and experiences they will offer in the future?
The changes and benefits you will now experience will be spread throughout GS Retail. Experience this innovation for yourself at a store near you now! 😊
Q&A
Q1. What is GS Retail’s VOC system reconstruction?
A. Reconstruction of the VOC (Voice of Customer) system integrates customer opinions and feedback data into one, and analyzes improvements quickly and accurately through AI. This allows customer opinions to be quickly reflected in various sales channels.
Q2. What role does the 'AX cell' play?
A. 'AX Cell' is a dedicated organization where field workers directly utilize AI technology to solve work problems. It consists of training workers, providing AI platforms, and sharing experiences to help GS Retail's digital transformation.
Q3. What is the difference from other retailers?
A. GS Retail goes beyond simply introducing AI technology to optimize on-site work and services through the participation of actual users. In particular, it has the unique advantage of providing customized information to business owners by utilizing generative AI tools.
Q4. When can we feel the impact of AI transformation?
A. GS Retail is already in full swing with a VOC system and information sharing improvement project, and will gradually apply it to store operations and customer services. Initial tests are already underway in some stores.
Q5. Can field practitioners easily use AI technology?
A. Of course. GS Retail provides workshops and training so that field workers can easily understand how to use and apply AI technology. The AI platform is also intuitive and easy to access.
Related Tags
#GS Retail #AI Transformation #Digital Innovation #VOC Reconstruction #Customer Experience #AX Cell #Retail Innovation #Generative AI
The above content was written through SEO optimization and was organized so that readers can more easily understand and access the latest AI news from GS Retail with interest. 😊
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